Blog

Today, 84% of customers say that poor environmental practices will alienate them from a brand or company. The beauty industry is just one sector undergoing a refreshing transformation, with more people being conscious of sustainability and environmental impacts.  And one trend quietly making “waves” in the beauty industry? Waterless skincare.  This innovative approach to beauty promises eco-friendly benefits and a more effec...

When you hear about anti-aging or preventing skin damage, there are so many things you’re told to do – avoid being outside too much, don’t eat sugar, spend 30 minutes a night on skin care, wear seven types of sun protection…I’m exaggerating but it definitely feels like a mountain. But when it comes down to it, what’s the point if you’re not living and enjoying life at the same time?  That’s wh...

When it comes to expressing yourself, your hair is a crown you wear every day. Whether it’s a casual day out shopping, a glamorous evening date, or just another day at the office, how you style your hair sets the tone for how you feel.  But let’s face it, styling your hair can sometimes feel daunting. Should you go sleek or voluminous? Curly or straight?  This guide is here to make hair styling fun and approachable, no matte...

If you spend any amount of time in or around the skin care world, or if you have friends who are interesting in keeping their skin youthful, you’re probably very familiar with retinol. It’s really treated like the ultimate tool for anti-aging, and it’s true that it’s one heck of a skin care ingredient. Retinol is a form of vitamin A that helps to increase cell turnover (AKA get rid of damaged and dull surface skin cells an...

For beauty buffs, one of the biggest time savers is waking up with gorgeous, fluttery lashes that require no mascara, curling, or daily upkeep.  Silk eyelash extensions, in particular, are a luxurious and natural-looking way to enhance your eyes without any extra effort. If you’re curious, keep reading to learn what makes silk eyelash extensions so special and how you can keep them looking fabulous for as long as possible.  What M...