Blog

In 1991, two Russian immigrants in Boston, Lev Glazman and Alina Roytberg, had a vision —skincare that was both effective and indulgent. The pair dreamed of a beauty experience as satisfying as a trip to a buzzy food bazaar in Europe, filled with natural ingredients and sensory delights. That dream became Fresh, a brand pioneering skincare for over three decades. From starting as a humble shop in Boston to becoming a globally recognized bea...