We’re thrilled to welcome a new brand to the Skin Elite family – here’s introducing Murad. Formulas from the Murad collection are designed to help you achieve skin that’s healthy, smooth, and glowing.
While there are many different types of products from the collection, Murad specializes in products that deeply moisturize the skin. If you suffer from dry and damaged skin, you’re in luck – Murad’s here to save the day.
Please keep reading to discover Murad products' timeline and ethos, along with some of our best-recommended formulas from the brand.
The Ethos of Murad Products
It all started in 1990 when Dr. Murad launched his ‘skincare revolution’ at Esthetics’ West Expo's speaking engagement. His ideas were clear, simple, and straightforward: ‘skincare is healthcare.’ Dr. Murad dreamed of gathering skincare professionals with different skill sets together to work as a team to help people gain the most beautiful, radiant, and healthy skin possible.
In 1998, Dr Murad was granted his first of 19 patents in recognition of impressive scientific discoveries that had improved the treatment of the skin.
Fast forward two years to 2000 and Dr. Murad discovered the key to holding water in the body was within cells where it provides the most benefit. This was when The Cellular Water Principle theory was introduced, and it was tested and validated during scientifically controlled research studies. Dr. Murad soon learned that the most common dermatological and health issues relate to cellular hydration at their most fundamental level.
Then, in 2003, Dr. Murad discovered the effects of cultural stress on the skin. This relates to the overwhelming day-to-day stress of modern living and how it significantly impacts the skin. This is where the brand’s social purpose, Eyes Up, developed from, which was launched in 2017.
For Murad’s 30th anniversary in 2019, the brand hosted its first pop-up experience to celebrate Dr. Murad’s dedicated commitment to skincare and wellness backed by science.
From the words of Dr. Murad himself: ‘Wellness is health, plus well-being. It's not only being free of disease and stress, but equally important is a sense of happiness, passion, gratitude and accomplishment.’
Our Top Picks
There’s a whole host of scientifically-backed products from the Murad line to choose from, but here are some of our favorites.
Murad AHA/BHA Exfoliating Cleanser
The creamy Murad AHA/BHA Exfoliating Cleanser is ideal for brightening a dull and dry complexion. The chemical and physical exfoliation results in a fresher appearance while improving penetration of any treatment ingredients you use after cleansing. Use two to three times a week to achieve the glowing complexion you’ve always dreamed of.
Murad Hydro-Dynamic Ultimate Moisture
Are you suffering from dehydrated and thirsty skin? Then reach for Murad’s Hydro-Dynamic Ultimate Moisture.
The lightweight yet luxurious cream is packed with innovative hyaluronic acid technology, delivering 24-hour hydration to parched skin. With time, the cream restores suppleness and visibly reduces the appearance of fine lines and wrinkles. The coconut extract from the cream gives the skin incredible moisture retention and a wonderfully smooth texture.
Top tip: for the ultimate dewy and luminous complexion, add a drop of your favorite highlighter to the moisturizer.
Murad Sensitive Skin Smoothing Serum
Is your skin feeling tight and irritated? Then Murad’s Sensitive Skin Smoothing Serum may be the ticket. The formula features skin-loving hyaluronic acid to help the skin retain moisture, while soothing chamomile extract calms angry skin.
The serum is a versatile product too. It’s excellent for red and irritated skin, a dry and dehydrated complexion, and premature fine lines and wrinkles.
Murad Nutrient-Charged Water Gel
Another excellent product for moisturizing the skin is Murad’s Nutrient-Charged Water Gel. The light, oil-free gel moisturizer plumps, hydrates, and locks in moisture to the skin for a healthy complexion.
Using cumulative hydration-release technology, water retention is increased for up to five days. Say goodbye to dehydrated and thirsty skin. The formula is teaming with a nutrient-charged combination of peptides, vitamins, and minerals that strengthens the skin’s barrier for plump and hydrated skin.
All you need is a dime-sized amount of the product to apply to your skin. Wear it alone or underneath your SPF and makeup.
Murad Acne Body Wash
Sometimes we get acne not just on our faces but on our bodies too. Spots may crop up anywhere, but more commonly, they can develop on our backs and chests.
Murad’s Acne Body Wash is ideal for combatting these pesky breakouts. The body wash features physical exfoliants and salicylic acid to treat and prevent acne on the body, leaving you with super-smooth skin.
Renowned for it’s effective treatment of acne, salicylic acid deeply penetrates the pores, working to combat active breakouts and prevent new ones from developing.