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Summer Sale 20% Off $75 or more with code: SUMMER25 Exclusions Apply

Loss of Firmness

Woman examining skin in mirror and noticing loss of firmness in skin

Best Products for Loss of Firmness in Skin

Revitalize your skin with firming skincare solutions. Shop our selection of products designed to lift, tighten, and restore elasticity for a youthful appearance

In Your Face Skincare Plumping Serum 1 oz - SkinElite
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Clearance

In Your Face Skincare

In Your Face Skincare Plumping Serum 1 oz (CLEARANCE)

$75.00 $36.00

Note: This product has an expiration date of NOVEMBER 2025. Note: All clearance sales are final. This age-defying, brightening Vit C serum transforms your skin with hydration and a lit-from-within-healthy glow. Highly concentrated, this collagen-boosting...

ISDIN Isdinceutics Retinol Advanced Serum 1.7 fl oz - SkinElite
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ISDIN

ISDIN Isdinceutics Retinol Advanced Serum 1.7 fl oz

$185.00

Dual-Phase Night Serum with Retinaldehyde, Melatonin & Bakuchiol for Advanced Skin Renewal ISDIN Isdinceutics Retinal Advanced Serum is a rejuvenating night treatment designed to visibly reduce wrinkles and fine lines. Utilizing innovative dual-phase...

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ISDIN Isdinceutics Vital Eyes Eye Cream 0.53 oz - SkinElite
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ISDIN

ISDIN Isdinceutics Vital Eyes Eye Cream 0.53 oz

$112.00

Overnight Eye Cream with Melatonin and Caffeine to Reduce Fine Lines and Revitalize the Eye Contour ISDIN Isdinceutics Vital Eyes is a rich, repairing eye cream designed to target fine lines and wrinkles around the delicate eye area. Formulated with...

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Jane Iredale

Jane Iredale Skin Ultimate - 168 capsules

$160.00

60 day supply New improved formula. An Advanced Nutrition Programme supplement that delivers personalized biome-based results for you by supporting the gut-skin connection. This one-a-day smart capsule uses advanced microbiome technology to help target...

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Jane Iredale

Jane Iredale Skin Youth Biome™ - 60 capsules

$95.00

60 day supply New improved formula. An Advanced Nutrition Programme supplement that delivers personalized biome-based results for you by supporting the gut-skin connection. This one-a-day smart capsule uses advanced microbiome technology to help target...

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Murad

Murad Cellular Hydration Repair Oil Drops 1 fl oz

$65.00

Barrier-Repair Face Oil that Locks in 179% More Hydration Discover deep, cellular-level hydration with Murad Cellular Hydration Repair Oil Drops—a luxe, fast-absorbing ritual that seals in moisture and strengthens skin’s natural barrier. This...

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Murad Rapid Wrinkle Repair Value Set - SkinElite - box
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Murad

Murad Rapid Wrinkle Repair Value Set

$98.00 $68.60

Prevent and reduce the look of wrinkles all around the eyes (including lids!) with Retinol Tri-Active Technology for potent-yet-gentle results. Suitable for all games and sensitive skin, this serum helps to minimize the signs of aging you can see and the...

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Murad

Murad Renewing Cleansing Cream 5 fl oz

$36.00

Silky, Exfoliating Cream Cleanser with Lactic Acid, Peptide & Antioxidant Blend Brighten, smooth, and hydrate in one step with Murad Renewing Cleansing Cream. This luxurious cream-to-lather cleanser features a gentle 5% lactic acid exfoliant,...

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Murad

Murad Retinol Youth Renewal Oil Drops 1 fl oz

$72.00

Advanced Retinol Oil Drops for Smoother, Youthful-Looking Skin Experience next-level retinol care with Murad Retinol Youth Renewal Oil Drops. This innovative treatment oil is designed to visibly reduce fine lines and wrinkles, enhance skin’s...

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Natura Bissé Diamond Cocoon Sheer Cream - Skin Elite
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Natura Bissé

Natura Bissé Diamond Cocoon Sheer Cream 1.7 oz

$255.00

Sheer tinted age‑defying moisturizer that hydrates, perfects tone, and protects skin against pollution and blue light—your effortless “no‑makeup” glow in one layer. Natura Bissé Diamond Cocoon Sheer Cream is an innovative daily...

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Natura Bissé Diamond Extreme Eye 0.8 oz - Skin Elite
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Natura Bissé

Natura Bissé Diamond Extreme Eye 0.8 oz

$260.00

Luxurious, multi-action eye cream that energizes, hydrates, lifts, and brightens the delicate eye contour—perfect for daily rejuvenation and radiance. Natura Bissé Diamond Extreme Eye is a rich, multi-action eye contour cream designed to...

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Natura Bissé Diamond Extreme Mask 2.5 oz - Skin Elite
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Natura Bissé

Natura Bissé Diamond Extreme Mask 2.5 oz

$133.00

Overnight leave‑on mask that renews, firms, hydrates, and revitalizes—working with your skin’s natural circadian rhythm for rejuvenated morning radiance. Natura Bissé Diamond Extreme Mask is a powerful nightly treatment formulated with...

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Natura Bissé Diamond Extreme Oil 1 fl oz - Skin Elite
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Natura Bissé

Natura Bissé Diamond Extreme Oil 1 fl oz

$185.00

Luxurious night-time face and neck oil that nourishes, firms, replenishes, and rejuvenates—powered by chronocosmetics for deeper results while you sleep. Natura Bissé Diamond Extreme Oil is an indulgent, lightweight oil formulated with...

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Natura Bissé Essential Shock Intense Cream 2.5 oz - Skin Elite
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Natura Bissé

Natura Bissé Essential Shock Intense Cream 2.5 oz

$155.00

Ultra-rich firming cream that deeply hydrates, restores elasticity, and targets signs of aging—ideal for mature, dry, or hormonally imbalanced skin. Natura Bissé Essential Shock Intense Cream is a nutrient-rich moisturizer formulated to...

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Natura Bissé Inhibit Tensolift Neck Cream 1.7 oz - Skin Elite
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Natura Bissé

Natura Bissé Inhibit Tensolift Neck Cream 1.7 oz

$240.00

Micro-lifting neck and décolleté cream that tightens, firms, plumps, brightens, and smooths lines—your aesthetic skincare for the jawline and décolleté. Natura Bissé Inhibit Tensolift Neck Cream is a rejuvenating...

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Osmosis

Osmosis Epic Body Tool

$169.00

Much like the EPIC Skin Tool for the face, the EPIC Body Tool is a patent-pending tool designed to maximize the performance of your skincare by further advancing active ingredients into the skin, without compromising skin health. EPIC Body Tool...

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Replenix

Replenix Growth Factor Restorative Serum 1 fl oz

$124.00

Inspired by revolutionary science, this scientifically formulated with ground-breaking technology of plant and enzymatically derived growth factors combined with age defying peptides to visibly reduce fine lines & wrinkles and improve skin firmness...

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Revision

Revision Anti-Redness Regimen - Travel Size Set of 3

$159.20

Soothe, Strengthen, and Restore—On the Go with a $27 Savings The Revision Skincare Anti-Redness Regimen is a dermatologist-formulated trio designed to calm sensitive, redness-prone skin. This compact set includes Vitamin K Serum, C+ Correcting...

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The Loose Truth

It might happen slowly but it can feel like it happens overnight…one morning you just wake up and look in the mirror and you notice your skin seems to wiggle more than it used to or you spot some sagging or the start of jowls. It’s natural, sure, but it’s not a part of getting older that anyone looks forward to. It doesn’t have to be here to stay, though, because there are plenty of skin care products that can help to firm up your skin and give you back a bit of your youth.

Why Does My Skin Lose Firmness with Age?

Loss of firmness is a natural part of aging. Here’s how it works: your skin has a particular protein in it called collagen. Your skin is going through a constant cycle of replacing collagen as it breaks down. When you’re young, your body is producing enough collagen to keep up with the breakdown, so your skin stays firm and smooth. But as you get older your collagen production slows down, eventually leading you to have less and less collagen. That makes your skin thinner and less firm.

What Factors Contribute to Loss of Firmness?

Losing skin firmness is a natural part of aging, but certain factors and habits can actually make it worse because they make the collagen in your skin break down faster. These include things like:

  • Smoking and tobacco use
  • Excess sun exposure
  • Too much sugar and refined carbs
  • Some autoimmune conditions like rheumatoid arthritis and lupus

You can’t control whether you have an immune condition, of course. But following simple healthy habits like avoiding tobacco, keeping sugar and refined carbs in moderation, and wearing sunscreen when you’re going out in the sun can help you keep collagen as intact as possible.

What Can I Do to Make My Skin Firmer?

If you’re starting to see some sagging and looseness, there’s hope and it’s not limited to a surgical facelift. Some topical skin care products can help to stimulate your collagen production for a naturally firmer look. Look for products with any of these collagen-boosting ingredients:

  • Retinol
  • Peptides
  • Alpha hydroxy acids (AHAs)
  • Vitamin C

Pro Tip: Choose Prevention Over Correction

It’s much easier to prevent your skin from losing firmness than it is to restore firmness after it has dropped, so prevention is the name of the game. You can keep your skin’s firmness as much as possible by:

  • Wearing sunscreen when you’ll be spending time out in the sun
  • Avoiding tobacco
  • Keeping sugar and refined carbs in moderation
  • Following healthy habits like minimizing alcohol and eating a healthy, balanced diet
  • Getting plenty of sleep
  • Using good skin hygiene like cleansing and moisturizing your skin twice a day
  • Starting to use collagen-boosting skin care products before you have visible wrinkles and sagging

It’s never too late to start using prevention strategies to put a halt on future collagen loss, and all of these are things you can start doing today.