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Loss of Firmness

Woman examining skin in mirror and noticing loss of firmness in skin

Best Products for Loss of Firmness in Skin

Revitalize your skin with firming skincare solutions. Shop our selection of products designed to lift, tighten, and restore elasticity for a youthful appearance

Glo Skin Beauty Hydrating Primer white BG
NEW

Glo Skin Beauty

Glo Skin Beauty Hydrating Primer 1.0 fl oz

$42.00

For fresh, hydrated, re-energized skin, meet Hydrating Primer. A multitasking makeup-skincare hybrid with a radiant dewy finish, it's perfect for tired, dull, or dry skin in need of a pick-me-up. Powered by hyaluronic acid to revive and restore skin's...

GlyMed Plus

GlyMed Plus Rejuvenating Peptide Masque 4 fl oz

$90.00

Elite Masque Unveil firmer, more youthful-looking skin with the GlyMed Plus Rejuvenating Peptide Masque—an advanced anti-aging treatment designed to deliver visible results. Formulated with therapeutic levels of powerful peptides and active...

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HoliFrog Sunnyside C Glow Serum 1 fl oz - Skin Elite
NEW

HoliFrog

HoliFrog Sunnyside C Glow Serum 1 fl oz

$68.00

Daily Vitamin C Serum to Brighten, Strengthen and Even Tone HoliFrog Sunnyside C Glow Serum is a brightening serum designed to reduce discoloration, smooth fine lines, and support skin resilience. With 15 % stable vitamin C, 3 % tranexamic acid, 2 %...

Hydrinity Summer Skin Brightening Duo - SkinElite
NEW

Hydrinity

Hydrinity Summer Skin Brightening Duo

$150.00

Hydrinity Summer Skin Brightening Duo Valued at $170 This curated duo pairs the powerful Vivid Brightening Serum with the nourishing HYDRI-C Daily Vitamin C Moisturizer, all packed in a chic zippered bag—perfect for radiant skin on the go. Set...

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IMAGE Skincare

IMAGE MD Restoring Eye Masks - 22 masks

$62.00

Cooling Hydro-Gel Eye Masks to Hydrate, Refresh & Firm Elevate your under-eye ritual with IMAGE MD Restoring Eye Masks. These luxe hydro-gel patches deliver a burst of hydration and firming power via a triple hyaluronic acid complex, while botanical...

In Your Face Skincare Plumping Serum 1 oz - SkinElite
Sale
Clearance

In Your Face Skincare

In Your Face Skincare Plumping Serum 1 oz (CLEARANCE)

$75.00 $36.00

Note: This product has an expiration date of NOVEMBER 2025. Note: All clearance sales are final. This age-defying, brightening Vit C serum transforms your skin with hydration and a lit-from-within-healthy glow. Highly concentrated, this collagen-boosting...

iS Clinical The Essentials Vitamin C Trio - Skin Elite
Limited Time Offer

iS Clinical

iS Clinical The Essentials Vitamin C Trio

$69.00

Targeted Vitamin C Serums Trio for Brightening, Protection & Eye Revitalization iS Clinical The Essentials Vitamin C Trio is a limited-edition set featuring three best-selling vitamin C serums in convenient travel sizes to defend against free...

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Jane Iredale

Jane Iredale Skin Ultimate - 168 capsules

$160.00

60 day supply New improved formula. An Advanced Nutrition Programme supplement that delivers personalized biome-based results for you by supporting the gut-skin connection. This one-a-day smart capsule uses advanced microbiome technology to help target...

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Jane Iredale

Jane Iredale Skin Youth Biome™ - 60 capsules

$95.00

60 day supply New improved formula. An Advanced Nutrition Programme supplement that delivers personalized biome-based results for you by supporting the gut-skin connection. This one-a-day smart capsule uses advanced microbiome technology to help target...

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M.A.D Skincare Eye Transformation Serum 0.5 fl oz - Skin Elite
NEW

M.A.D Skincare

M.A.D Skincare Eye Transformation Serum 0.5 fl oz

$76.00

Targeted Eye Serum to Smooth, Depuff & Brighten Revive the look of tired eyes with M.A.D Skincare Eye Transformation Serum. This lightweight, fast‑absorbing serum targets multiple concerns—fine lines, puffiness, and dark circles—leaving...

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M.A.D Skincare Transforming Daily Moisturizer 1.7 fl oz - Skin Elite
NEW

M.A.D Skincare

M.A.D Skincare Transforming Daily Moisturizer 1.7 fl oz

$70.00

Everyday Moisturizer to Hydrate, Smooth & Defend Keep skin balanced and comfortable with M.A.D Skincare Transforming Daily Moisturizer, a lightweight cream that delivers daily hydration while supporting a smoother, more radiant look. The breathable...

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Murad Rapid Wrinkle Repair Value Set - SkinElite - box
Sale

Murad

Murad Rapid Wrinkle Repair Value Set

$98.00 $68.60

Prevent and reduce the look of wrinkles all around the eyes (including lids!) with Retinol Tri-Active Technology for potent-yet-gentle results. Suitable for all games and sensitive skin, this serum helps to minimize the signs of aging you can see and the...

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The Loose Truth

It might happen slowly but it can feel like it happens overnight…one morning you just wake up and look in the mirror and you notice your skin seems to wiggle more than it used to or you spot some sagging or the start of jowls. It’s natural, sure, but it’s not a part of getting older that anyone looks forward to. It doesn’t have to be here to stay, though, because there are plenty of skin care products that can help to firm up your skin and give you back a bit of your youth.

Why Does My Skin Lose Firmness with Age?

Loss of firmness is a natural part of aging. Here’s how it works: your skin has a particular protein in it called collagen. Your skin is going through a constant cycle of replacing collagen as it breaks down. When you’re young, your body is producing enough collagen to keep up with the breakdown, so your skin stays firm and smooth. But as you get older your collagen production slows down, eventually leading you to have less and less collagen. That makes your skin thinner and less firm.

What Factors Contribute to Loss of Firmness?

Losing skin firmness is a natural part of aging, but certain factors and habits can actually make it worse because they make the collagen in your skin break down faster. These include things like:

  • Smoking and tobacco use
  • Excess sun exposure
  • Too much sugar and refined carbs
  • Some autoimmune conditions like rheumatoid arthritis and lupus

You can’t control whether you have an immune condition, of course. But following simple healthy habits like avoiding tobacco, keeping sugar and refined carbs in moderation, and wearing sunscreen when you’re going out in the sun can help you keep collagen as intact as possible.

What Can I Do to Make My Skin Firmer?

If you’re starting to see some sagging and looseness, there’s hope and it’s not limited to a surgical facelift. Some topical skin care products can help to stimulate your collagen production for a naturally firmer look. Look for products with any of these collagen-boosting ingredients:

  • Retinol
  • Peptides
  • Alpha hydroxy acids (AHAs)
  • Vitamin C

Pro Tip: Choose Prevention Over Correction

It’s much easier to prevent your skin from losing firmness than it is to restore firmness after it has dropped, so prevention is the name of the game. You can keep your skin’s firmness as much as possible by:

  • Wearing sunscreen when you’ll be spending time out in the sun
  • Avoiding tobacco
  • Keeping sugar and refined carbs in moderation
  • Following healthy habits like minimizing alcohol and eating a healthy, balanced diet
  • Getting plenty of sleep
  • Using good skin hygiene like cleansing and moisturizing your skin twice a day
  • Starting to use collagen-boosting skin care products before you have visible wrinkles and sagging

It’s never too late to start using prevention strategies to put a halt on future collagen loss, and all of these are things you can start doing today.