The Christmas lights are up and twinkling and it’s almost time to ring in the New Year. As always, the turn of the year welcomes plenty of exciting trends, discoveries, and developments in the world of skincare.
In 2020, there are some skincare trends that beauty lovers should be paying attention to. After all, the skin is the largest organ in your body, and it should be taken care of.
Ready for some spoilers? Here are some of the top skincare trends for 2020.
Sustainability and Natural Products
While the sustainability of skincare has been a focus for some years now, in 2020 the attention heightens. Millennials and Gen-Z are significant consumers in skincare and these groups have a huge focus on how their purchases and actions affect the planet. That means brands must keep up with the interests of such influential groups.
In 2020, there will be an increase in skincare companies that are honest and driven with what they put in their skincare products, offering transparent labels for customers. There have been many brands in the past that have championed their clean beauty products, only for consumers to discover a host of parabens, fragrances, plus more lurking in the ingredients list.
Nowadays, savvy consumers have caught on to these tricks. That means companies must be sincere with their branding to be considered a credible clean beauty choice. Think skincare products featuring zero-waste packaging, organically sourced natural ingredients, and refillable options.
Hop on the bandwagon with Phytomer’s 100% natural seaweed soap. With a fresh, invigorating scent, the natural soap softly removes dead cells, hydrating and evening out the skin.
Ever thought about improving the circulation of your skin… with a brush? While traditional dry body brushing has been renowned as a practice to encourage circulation of the skin and lessen the appearance of cellulite, it’s never been used on the face.
In 2020, that’s all about the change. The practice of facial brushing to exfoliate the skin and improve circulation has already started in Asia, and experts predict that soon it will become part of our everyday beauty regime in the USA too.
What are encapsulated ingredients, you may be wondering, and why are they important? Well, encapsulation is the coating of active ingredients in skincare which maintains their stability while inside the formula.
This means these active ingredients are released slowly over time, improving the efficiency of the product and the results on the skin. Instead of activating all at once, the slow release allows the ingredients to soak into deeper layers of the skin slowly, offering maximum benefit.
This means the active ingredients work on improving skin over a long period kindly and gently.
Experience the magic of encapsulated ingredients with NeoStrata’s Retinol Repair Complex Cream. This strong antiaging repairing formula is designed to lift and firm skin, reduce the appearance of age spots, and smooth fine lines and wrinkles.
The potent complex features high-strength 0.5% pure and stabilized microencapsulated Retinol. This releases slowly over time to deliver the best results to your skin. After all, the best things in life take their time and patience is a virtue.
It seems that everywhere we look, there’s a new CBD skincare product and the trend shows no sign of stopping in 2020. From CBD face moisturizers to body creams and oils, CBD has hit the skincare spotlight. It comes with promises of leaving our skin invigorated, plump, and nourished.
Not sure exactly what CBD skincare consists of? Know that CBD, otherwise known as cannabidiol, is the non-psychoactive strain of cannabis or hemp. So, don’t worry, you won’t experience ‘feeling high’ after slathering CBD moisturizer into your skin.
Today, CBD provides a plethora of benefits as a key skincare ingredient. Not only does CBD offer great healing properties, but it also works as a fantastic anti-inflammatory.
If you suffer from acne, CBD helps calms the skin, reduces redness, and assists in cell renewal. Plus, CBD’s antioxidant properties mean it’s a go-to skincare ingredient to combat aging and reverse damage caused by free radicals.
With many of us living and working in big cities, it comes as no surprise that everyday exposure to pollution and fog affects our skin. Think of all the smog, vehicle emissions, grime, dust, and cigarette smoke that our poor skin must face daily.
That’s why more and more skincare companies are developing products to protect ourselves from these harsh pollutants. Many new formulas will work to create a natural barrier between the skin and such toxins, along with offering our skin plenty of hydration too.
As a result, city ladies will notice their skin looking and feeling better. It’s time to fight back against city pollution!
Learn more skincare trends with these beauty traditions from around the world.